there has been curve about obama care not doing enough to address cost curves, will this increase the costs of health care? or will swaoe the reduction. by having the joe name i can sequences . >> we are still learning to lead to better preindividuals, if we can risk stratusfy you earlier. we can do preventive steps that are personalized to you. for example, one in three european type americans don't benefit from aspirin, we give it to them anyway. we pick other and tune their medications more slightly. the payer, particularly medicare, the biggest one is saying we are not funding more expensive technologies, we are goal funding things that give you better outcomes at lower or the same cost. there are pressure is innovators to come up with new things and they new technologies and smarter ways which actually lower costs part that have is by doing it earlier smarter in the clinic from the mobile apps to wearable devices and using genetic information in smart ways, genetics is the beginning of the world of personalized medicine. why should i give you the same statin dose of everybody els